Constant Contact and Mailchimp are two of the most popular email marketing platforms on the market. Both platforms offer a wide range of features to help businesses of all sizes create and send email campaigns. However, there are some key differences between the two platforms.
In this blog post, we will compare Constant Contact vs Mailchimp on the basis of features, pricing, and ease of use. We will also help you decide which platform is right for your business.
What is Constant Contact?
Constant Contact is an email marketing platform that helps businesses of all sizes create and send email campaigns. It offers a wide range of features, including.
- Email automation: Create automated email campaigns that are sent to subscribers based on their actions, such as signing up for your newsletter or abandoning their shopping cart.
- Segmentation: Divide your subscriber list into segments based on demographics, interests, or purchase behavior. This allows you to send targeted emails to different groups of subscribers.
- Reporting: Track the performance of your email campaigns with detailed reports on open rates, click-through rates, and other metrics.
Constant Contact is also easy to use, with a drag-and-drop email editor and a variety of templates to choose from. It also offers a free trial, so you can try it before you buy it.
Here are some of the benefits of using Constant Contact.
- Easy to use: Constant Contact has a user-friendly interface and a drag-and-drop email editor, making it easy to create and send email campaigns, even if you have no prior experience with email marketing.
- Affordable: Constant Contact offers a variety of pricing plans to fit businesses of all sizes. You can also start with a free trial to see if it’s the right platform for you.
- Feature-rich: Constant Contact offers a wide range of features, including email automation, segmentation, reporting, and more.
- Reliable: Constant Contact is a reliable and trustworthy email marketing platform. It has been in business for over 25 years and has a large customer base.
If you are looking for an easy-to-use and affordable email marketing platform with a wide range of features, Constant Contact is a great option.
What is Mailchimp?
Mailchimp is an all-in-one marketing platform that helps businesses of all sizes create, manage, and automate their email marketing campaigns. It offers a wide range of features, including.
- Email creation and editing: Mailchimp’s drag-and-drop email editor makes it easy to create professional-looking emails, even if you have no design experience.
- Email automation: Mailchimp’s email automation features allow you to send automated emails to your subscribers based on their actions or behavior. For example, you can send a welcome email to new subscribers or an abandoned cart email to people who have left items in their shopping cart.
- Segmentation: Mailchimp allows you to segment your subscriber list based on demographics, interests, or purchase behavior. This allows you to send targeted emails to different groups of subscribers.
- Reporting and analytics: Mailchimp provides detailed reports and analytics on your email campaigns, so you can track their performance and make necessary adjustments.
Mailchimp is also relatively affordable, with a free plan for businesses with up to 2,000 subscribers. Paid plans start at $9 per month and offer additional features, such as more email sends, more advanced automation, and custom branding.
Here are some of the benefits of using Mailchimp.
- Easy to use: Mailchimp has a user-friendly interface and a drag-and-drop email editor, making it easy to create and send email campaigns, even if you have no prior experience with email marketing.
- Affordable: Mailchimp offers a free plan for businesses with up to 2,000 subscribers, and its paid plans are relatively affordable.
- Feature-rich: Mailchimp offers a wide range of features, including email creation and editing, email automation, segmentation, reporting and analytics, and more.
- Integrations: Mailchimp integrates with a wide range of other marketing platforms, such as Shopify, WooCommerce, and Salesforce. This makes it easy to connect your email marketing with your other marketing efforts.
If you are looking for an easy-to-use and affordable email marketing platform with a wide range of features, Mailchimp is a great option.
Constant Contact vs Mailchimp: Key Feature Comparison
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Email creation and editing | Drag-and-drop email editor with a variety of templates to choose from | Drag-and-drop email editor with a variety of templates to choose from |
| Email automation | Yes | Yes |
| Segmentation | Yes | Yes |
| A/B testing | Basic | Advanced |
| Reporting and analytics | Basic | Advanced |
| Integrations | Yes | Yes |
| Pricing | Starts at $20 per month | Free plan for up to 2,000 subscribers; paid plans start at $9 per month |
Overall, Constant Contact and Mailchimp are both excellent email marketing platforms with a wide range of features. However, there are some key differences between the two platforms.
Constant Contact is generally easier to use and has more affordable pricing for small businesses. Mailchimp, on the other hand, offers more advanced features, such as A/B testing and customer journey automation. Mailchimp also has a free plan for businesses with up to 2,000 subscribers, which makes it a good option for businesses just starting out with email marketing.
Here is a more detailed comparison of some of the key features of Constant Contact and Mailchimp.
Email creation and editing: Both Constant Contact and Mailchimp offer drag-and-drop email editors with a variety of templates to choose from. However, Mailchimp’s email editor is more advanced and offers more customization options.
Email automation: Both Constant Contact and Mailchimp offer email automation features. However, Mailchimp’s automation features are more advanced and offer more triggers and conditions.
Segmentation: Both Constant Contact and Mailchimp allow you to segment your subscriber list. However, Mailchimp’s segmentation features are more advanced and allow you to segment your list based on more criteria.
A/B testing: Constant Contact offers basic A/B testing functionality, while Mailchimp offers advanced A/B testing functionality, including multivariate testing.
Reporting and analytics: Constant Contact offers basic reporting features, while Mailchimp offers advanced reporting features, such as campaign performance and customer lifetime value.
Integrations: Both Constant Contact and Mailchimp integrate with a wide range of other marketing platforms. However, Mailchimp has a wider range of integrations available.
Pricing: Constant Contact starts at $20 per month, while Mailchimp has a free plan for up to 2,000 subscribers. Paid plans start at $9 per month.
Which platform is right for you?
If you are new to email marketing or are looking for an easy-to-use platform with all the essential features, Constant Contact is a good choice. If you need advanced features, such as A/B testing and customer journey automation, or if you have a large subscriber list, Mailchimp is a good choice.
To help you decide which platform is right for you, consider your specific needs and budget. Here are some questions to ask yourself.
- How easy is it to create and send email campaigns?
- Does the platform have all the features I need, such as email automation, segmentation, and reporting?
- Does the platform fit my budget?
- Does the platform offer dedicated support?
If you are still unsure which platform is right for you, try out the free trials offered by both Constant Contact and Mailchimp. This will give you a chance to test out the features and see which platform is easier to use for your specific needs.
Which is Right for You?
Constant Contact is a good choice for businesses that are new to email marketing or that are looking for an easy-to-use platform with all the essential features. It is also a good choice for businesses that need dedicated support from the email marketing platform’s team.
Mailchimp is a good choice for businesses that are looking for a free or affordable email marketing platform with a wide range of features. It is also a good choice for businesses that need advanced features, such as A/B testing and customer journey automation.
Here is a table to help you decide which platform is right for you:
| Criteria | Constant Contact | Mailchimp |
|---|---|---|
| Ease of use | Easier to use | More advanced email editor with more customization options |
| Features | Essential features for email marketing, including email automation, segmentation, and reporting | More advanced features, such as A/B testing and customer journey automation |
| Pricing | Starts at $20 per month | Free plan for up to 2,000 subscribers; paid plans start at $9 per month |
| Support | Dedicated support team available | Dedicated support team available |
Ultimately, the best way to decide which platform is right for you is to try out the free trials offered by both Constant Contact and Mailchimp. This will give you a chance to test out the features and see which platform is easier to use for your specific needs.
Final Considerations
When choosing between Constant Contact and Mailchimp, it is important to consider your specific needs and budget. Here are some final considerations.
- Ease of use: Both Constant Contact and Mailchimp are easy to use, but Mailchimp’s email editor is more advanced and offers more customization options.
- Features: Both Constant Contact and Mailchimp offer a wide range of features, but Mailchimp has more advanced features, such as A/B testing and customer journey automation.
- Pricing: Constant Contact starts at $20 per month, while Mailchimp has a free plan for up to 2,000 subscribers. Paid plans start at $9 per month.
- Support: Both Constant Contact and Mailchimp offer dedicated support teams.
If you are still unsure which platform is right for you, try out the free trials offered by both Constant Contact and Mailchimp. This will give you a chance to test out the features and see which platform is easier to use for your specific needs.
Here are some additional things to consider when choosing an email marketing platform.
- Deliverability: It is important to choose a platform that has a good reputation for deliverability. This means that your emails are more likely to land in the inbox of your subscribers.
- Integrations: If you use other marketing platforms, such as Shopify or WooCommerce, you will want to choose a platform that integrates with those platforms. This will make it easier to manage your email marketing campaigns from one place.
- Scalability: If you expect your email list to grow rapidly, you will want to choose a platform that can scale with you.
I hope this information helps you choose the right email marketing platform for your business.
Conclusion
Constant Contact and Mailchimp are both excellent email marketing platforms with a wide range of features. However, there are some key differences between the two platforms.
Constant Contact is generally easier to use and has more affordable pricing for small businesses. Mailchimp, on the other hand, offers more advanced features, such as A/B testing and customer journey automation. Mailchimp also has a free plan for businesses with up to 2,000 subscribers, which makes it a good option for businesses just starting out with email marketing.
Which platform is right for you depends on your specific needs and budget. If you are new to email marketing or are looking for an easy-to-use platform with all the essential features, Constant Contact is a good choice. If you need advanced features, such as A/B testing and customer journey automation, or if you have a large subscriber list, Mailchimp is a good choice.
I hope this blog post has helped you compare Constant Contact and Mailchimp so that you can choose the right email marketing platform for your business.
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